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An introduction to Google Places SEO
With Nov 2010 change, Google Places now an even bigger opportunity for clicks & mortar businesses Importance: ★★★★★ (if you have a physical location!) Our commentary: Google Places has evolved as...
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Avoid the Top 10 Most Common Multilingual SEO Mistakes
Key points to implement an effective global SEO strategy Ecommerce sales are set to exceed $1trillion next year (according to Goldman Sachs) and, in the current economic climate, many businesses are...
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Checking the effectiveness of your local SEO
A reminder about the importance of Google’s 2012 Venice update and Google+ Local for local business services Did you notice how, earlier in the year, the results Google produced for local queries...
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A local SEO audit
A 5 step checklist for reviewing your local SEO Campaign Thanks to Google’s algorithmic changes, many small to medium-sized businesses are finding it increasingly difficult to make their mark on the...
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Using Structured Data Markup Helper for Local Business SEO
Taking the example of using rich snippets for hotels In my experience, many local businesses miss out on the opportunity of SEO since they don’t focus their efforts in the use and implementation of...
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How to get multiple branch or store locations to rank in Google Maps
An in-depth tutorial to optimizing your business for localized search Google’s campaign to deliver more relevant search results to users has led them down the path to personalization and localization....
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Google’s new unified interface for business services [Smart Insights alert]
Google MyBusiness replaces Google Places for local businesses and provides a new Google+ admin page service for all businesses Value/Importance: ★★ Recommended link: Announced on 12th June 2014, this...
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Introducing Pigeon: A new Google algorithm [@SmartInsights alert]
A Google update affecting local searches Value/Importance: ★★★★★ (for local marketers) Recommended link: SearchEngineLand announcement Well, Pigeon would seem a logical follow-on from Google’s...
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Local consumer search behaviour [Infographic]
How do consumers search for local products and services? Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address...
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How to capture more customers with regionalised landing pages
Best practice tips to give your landing pages better regional reach The Internet has given us greater power than ever before to reach out to people wherever they are in the world. There’s one problem...
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10 Local SEO Tips that Every Entrepreneur Should Follow in 2015
Local SEO is key for small businesses, these tips will help you optimize it Local SEO or Search Engine Optimization can pave the way for smaller online businesses to grow at the expense of their larger...
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How to optimise your local listings [Infographic]
Get found by your potential customers by making the most of local listings Your potential customers are on the internet- and you are too. But that doesn’t necessarily mean that these customers are able...
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7 SEO tips for small businesses and entrepreneurs
Leverage local SEO and influencers to boost your business's position in SERPs If you’re a small business looking to get noticed on the organic search landscape with a limited budget, you’ll need to...
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3 SEO and Branding Mistakes your small business might be making
In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what...
View ArticleBuilding Loyalty Without The Program – It Starts With New Clients
Local tactics are the keys to consumer loyalty in a mobile-first world For bricks-and-mortar businesses, loyalty programs have been a staple for decades, whether in the form of punch cards promising a...
View ArticleHow Online Reviews Affect Local SEO
Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by...
View ArticleWhy local SEO is important in the legal sector
How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking...
View ArticleHow to Optimize Your Local Business Website for Voice Search
The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow Whether or not you were ever skeptical about voice search since its introduction to Google browsers...
View ArticleA guide for building links for a local business
What links mean for your business and how to get them When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making...
View ArticleWhat will local SEO look like in 2020?
Local SEO will increase in importance over the next few years, making it tougher for local businesses to make it to the top of search results The importance of local search will continue to grow with...
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